Two Sisters, One Vision
Pure Gold was built — and is still run — by two sisters who believe jewellery should be made with real care, and bought without pressure.
Pure Gold was born from the vision of two sisters who believed that passion, hard work, and good craft could create something lasting. Coming from a traditional family where women rarely went into business, they began their journey with courage — after years of family life and motherhood. What started as a modest boutique 14+ years ago is today one of Jodhpur's most trusted names for fine gold, diamond, and polki jewellery.
Nikita Shah
The elder sister is the creative soul of Pure Gold. With a deep understanding of design, artistry, and manufacturing, she curates every collection — bringing together heritage craft and a cleaner, more modern feel. If a piece carries the Pure Gold name, it has passed through her eye first.
The best jewellery is in the quiet things — the fit, the finish, the feeling.
Dimple Shah
Dimple Shah leads retail, customer relationships, and styling at Pure Gold. New to the jewellery world when she began, she brought something just as valuable — an instinct for people and a genuine love for jewellery. That warmth is a big part of why Pure Gold feels the way it does.
The right piece should feel like it was always waiting for you.
Together, the sisters built Pure Gold through years of learning, creating, and growing — from personally choosing designs to building lasting relationships with every client. Pure Gold today is more than a jewellery store. It's proof of what two women can build when they dare to dream beyond convention.
